Abrams' 2011 film Super 8 (film) uses Avenir for its titles.
In 2008, Wake Forest University adopted Avenir as its primary sans serif typeface as part of its project to update the university's visual identity, noting that the font ".conveys the balance, simplicity and strength of our University.".Dwell magazine began using Avenir, along with the Greta typeface, in a 2007 redesign of its publication.Banrisul, uses Avenir in its branding and advertising.Avenir was used by the Japan Airlines group quite extensively, including the words “Japan Airlines” painted on the sides of aircraft.
USA based electronics recycler Newport Computer Services has begun using Avenir as part of its logo and advertising.Scottish Water uses Avenir as its main font for external communications and corporate branding.Philadelphia based SIG (Susquehanna International Group) uses Avenir as its main font for corporate identity and branding.Avenir 45 Book is used internally and externally throughout the Spokane, WA based Red Lion Hotel Corporation.Key Bank has begun using Avenir in its advertising and signage.Dallas/Fort Worth International Airport and Hong Kong International Airport uses Avenir extensively as a part of its way-finding signage and brand identity.BBC Two has also begun to use Avenir as its main corporate font in its logo and identity, another shift away from the once universal use of the Gill Sans font across all of the BBC's output.
Eden contracted Thonik for the new design. The font was chosen when design bureau Eden Design & Communication won a city wide competition.